Masterful Storytelling

Getting noticed in a sea of nonprofit organizations can be challenging. With better stories, you can raise not only awareness…but more money. The right message stands out from the crowd, ignites excitement, and creates passion for your organization. The best way to do this is by telling better stories. In this one-hour workshop, you will learn how to tell impactful stories across the many fundraising and community awareness venues. From the media and donor communication, to staff, board members, legislatures, and the families you serve, heartfelt stories are what people remember the most. Attendees will learn:

• How to share your organization’s story using emotion and the power of one

• How to identify the hero of your story

• How to build your story using three key components: The set-up, Conflict, and Resolution

• How to use the story in an annual appeal, campaign case statement, newsletter, face-to-face meeting…