From Appeals to Habits: Why Good Annual Appeals Are Not Enough Anymore

What if your annual appeal isn’t bad—it’s just not enough?

Today’s donors are distracted, selective and making decisions faster than ever. So what actually makes someone stop, care, give…and come back?

Join Tammy Butterfield of Kinetic Fundraising for a high-energy look at the latest Giving USA trends and the fascinating Neurogiving research behind why our brains say “yes.” We’ll challenge a few fundraising sacred cows, uncover what makes giving irresistible (or unnecessarily difficult), and explore practical ways to turn one-time appeals into donor habits.

Expect fresh ideas, real-world examples, a little neuroscience, a lot of practical fundraising—and probably a few laughs.

Warning: You may never look at your annual appeal the same way again.