Behind the Funding Decision: Why Proposals Get a Yes—or a No

Get an unfiltered look at how funding decisions are really made. In this session, a panel of corporate representatives will step out from behind the review table to share what drives their “yes,” what triggers a “no,” and what nonprofits often overlook when submitting proposals.

You’ll hear directly from the decision makers who evaluate requests, weigh community impact, and determine where their organizations invest. They’ll walk through the factors that shape their choices—from alignment with mission and measurable outcomes to clarity, feasibility, and the intangibles that make a proposal stand out.

Whether you’re new to grant writing or a seasoned fundraiser, this conversation will give you practical insight into how reviewers think, what strengthens an application, and how to avoid common pitfalls. Expect candid guidance, real examples, and actionable takeaways you can apply immediately to your next proposal.

About the Speakers:

Mandy Wilbert is the Senior Manager of Public Affairs…